The National Stadium, Beijing Beiao and Inter Sports have signed a partnership deal to jointly promote the upcoming “Bird’s Nest Cup”, to turn it into a top international football tournament.
Under this deal, Inter Sports, in partnership with the other two companies, will launch an investment project to support the event from 2017 to 2026.
The reborn Australia National Basketball League (NBL) could be playing regular season games and Euroleague-like tournaments in China within five years, according to NBL Executive Director Larry Kestelman.
Kestelman recently travelled to Asia to unveil his plans for expansion, which involve a close partnership between the NBL and the best leagues in Asia.
Guangzhou, the capital of Guangdong province, has recently seen the establishment of an International Association of Vertical Marathon in the city at the conclusion of the 2015 Asia Pacific International Vertical Marathon.
The Asia-Pacific Vertical Marathon Association is a joint organization which includes the organizers of the vertical racing events in China, Singapore, Australia, the United Kingdom and the United States.
South Korea’s premier MMA organization, Road FC, is expanding into China with the Road Fighting Championship to be hosted in Shanghai on 26 December, 2015.
According to several Chinese media reports, Xiaomi, one of the leading Chinese electronic companies, has become the title sponsor of the event to be held in the Chinese metropolis. However, the financial terms of the deal were not disclosed.
Hong Kong will host its first Arnold Classic Asia in August, continuing the multi-sport event’s worldwide expansion and putting the fitness event on six continents in 2016.
The first Asian edition of the fitness event will be held from August 19 to 21 and , according to event organizers ,will include the Arnold Classic Asia men’s professional bodybuilding contest, an amateur bodybuilding contest, a large health and fitness expo and select amateur sports competitions and demonstrations.
Wisdom Sports Group, a major sports marketing and management company in China, has announced ambitious plans to engage 12.6 million participants by 2016.
As sports like marathons, cycling and basketball have become ever more popular in China, Wisdom plans to organize a total of 5,240 sporting events with local sports bureaus and marketing partners across China next year. The aim is to promote an active lifestyle among Chinese people.
At their annual congress, held in Guangzhou China, the International Fencing Federation (FIE) announced last Saturday (November 21) that China’s Wuxi has been awarded the hosting rights to the 2018 FIE Senior World Championships.
Wuxi finally becomes the host city of the event after receiving 69 votes. Japan’s Fukuoka received only 47 votes from 122 National Federations, according to the official website of FIE.
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