The 2016 Association of Tennis Professionals (ATP) 250 Kuala Lumpur tournament has been relocated to China’s Chengdu from 26th September to 2nd October.
It marks Chengdu as the fourth Chinese city to host an ATP 250 event this year along with Shenzhen, Beijing and Shanghai. The southwestern Chinese city has just seen the conclusion of Chengdu’s division of the 2016 Wuhan Open City Tennis Tour last week.
Le Sports, a revolutionary Chinese digital sports broadcasting company, and the ATP have announced a landmark digital partnership deal.
The deal sees the Chinese online streamer become official online video partner and platinum partner of the ATP World Tour, as well as the end-of-season Barclays ATP World Tour Finals, for the next five years.
The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner.
Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.
Tennis Australia Commercial Director Richard Heaselgrave revealed in Shanghai that organizers of the two tournaments are in talks on commercial cooperation together with sports tourism projects and personnel exchanges.
By Hunter Cui
Shanghai Tennis Masters is not just a name of event domestically, but also globally. The Shanghai Masters opened since 2009, which is the youngest one among the ATP Tour. However Shanghai Masters was named as the “best 1000” in last 5 years. Huawei, now the Chinese brand which is interested in sponsoring sports event, embraced Shanghai Masters.
Although Shanghai Masters only has a history of 6 years, they have attracted tens of tennis top players and millions of spectators. Djorkovic, Federer, Murray all attended the event in recent years. Shanghai Masters only goes behind Slam Grands and ATP World Tour Finals.
By Lin Min
China UnionPay will partner with Shanghai Masters as its premium sponsor through 2015 to 2017. Following the 3-year deal recently secured with China Open, this is China UnionPay’s another move in sponsoring top-level tennis tournaments in China.
China UnionPay has been the exclusive payment sponsor for Shanghai Masters since 2012. As always, card holders (card number begins with 62) can enjoy 10 percent discount for tickets. Other than a range of payment services, China UnionPay is also providing parking coupons, gifts bearing players’ autographs, route directions, discounts for restaurants and other shopping malls for card holders via the tennis tournament page of the China UnionPay mobile apps.
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picture from web
By ATP, editing by Yutang Sports
The world’s leading tennis website devoted to men’s professional tennis has stepped up its game with the re-launch of the ATP’s flagship website, ATPWorldTour.com. The organization also plans to re-launch its Chinese website later this year.
Delivering an enhanced, immersive experience across multiple platforms, the full breadth of the website’s vast content and statistical information is available for the first time on smart phones and tablets. Following a successful soft launch over the weekend, the enhancements can be seen immediately on the ATP’s responsive-design English-language website, with the re-launch of its Spanish website to follow shortly. The ATP’s Chinese website will re-launch later this year.
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Last time it was mentioned that Shanghai Masters had the highest ratings among all the stops of 2013 ATP tournaments, only lower than the final.
We focus on ratings of the event itself in this analysis. Ratings data shows that the final of Shanghai Masters reached a TV rating peak, 0.41, while all previous days were less watched.
It might be affected by the broadcasting ways. Most of the previous days were recorded and then showed on CCTV-5, but the final was aired live. This we think partly helped raise the ratings.
Yutang Sports - China Sports Insights 